How hard can it be to implement a Word Extension??

I have been waiting for a MS Word extension since the launch of the first SQL
Reporting Services. What is it going to take for Microsoft to actually
implement this?
Are there any plans to add an extension to export reports in Word? For that
matter, are there any plans to add an extension that exports in RTF? How can
these two extremely important formats be left out?
I find it hard to believe that microsoft cannot create the "MS" Word
extension to include as an export option. After all, MS Word is in fact a
Microsoft product. I'm sure i'm not the first and not the last asking for
this.
I guess this can be considered a wish list. My users drive me crazy
sometimes because of the lack for more export options. :)
NunoSoftware Artisans has a MS Word writer for Reporting Services.
Andy Potter